Vercel Analytics
Published apps include Vercel Analytics:- Page views - Track which pages are visited
- Unique visitors - Count individual users
- Referrers - See where traffic comes from
- Geography - Visitor locations
- Devices - Desktop, mobile, tablet breakdown
Enabling Analytics
Analytics are automatically enabled when you publish to Vercel.Viewing Analytics
- Go to Settings > Analytics
- Or visit your Vercel dashboard directly
Dashboard Metrics
| Metric | Description |
|---|---|
| Visitors | Unique users in time period |
| Page Views | Total page loads |
| Bounce Rate | Single-page visit percentage |
| Avg. Duration | Time spent on site |
| Top Pages | Most visited pages |
| Top Referrers | Traffic sources |
Web Vitals
Track Core Web Vitals for performance:- LCP (Largest Contentful Paint) - Loading performance
- FID (First Input Delay) - Interactivity
- CLS (Cumulative Layout Shift) - Visual stability
Good Web Vitals improve SEO rankings and user experience.
Real-Time Data
See visitors on your site right now:- Current active users
- Pages being viewed
- Geographic distribution
Time Periods
View analytics for different periods:- Last 24 hours
- Last 7 days
- Last 30 days
- Custom date range
Traffic Sources
Understand where your visitors come from:| Source | Examples |
|---|---|
| Direct | Typed URL, bookmarks |
| Search | Google, Bing, DuckDuckGo |
| Social | Twitter, LinkedIn, Facebook |
| Referral | Other websites linking to you |
Geographic Data
See visitor locations:- Country breakdown
- City-level data (Pro plan)
- Map visualization
Device Analytics
Understand your audience’s devices:- Desktop vs Mobile vs Tablet
- Browser breakdown (Chrome, Safari, Firefox)
- Operating System (Windows, macOS, iOS, Android)
Privacy Compliance
Vercel Analytics is privacy-friendly:- No cookies required
- GDPR compliant
- No personal data collected
- Anonymized visitor data
Exporting Data
Export analytics data:- Go to Vercel dashboard
- Navigate to Analytics
- Click Export (CSV format)
Third-Party Analytics
You can also add other analytics tools:Google Analytics
Add to your app via AI chat:Other Options
- Plausible - Privacy-focused
- Fathom - Simple, fast
- Mixpanel - Product analytics
- PostHog - Open-source analytics
Analytics Plans
| Feature | Free | Pro | Enterprise |
|---|---|---|---|
| Page views | 10K/mo | 100K/mo | Unlimited |
| Data retention | 24 hours | 30 days | 1 year |
| Real-time | ✓ | ✓ | ✓ |
| Web Vitals | ✓ | ✓ | ✓ |
| Export | - | ✓ | ✓ |
Best Practices
Check analytics regularly
Check analytics regularly
Review weekly to understand trends and identify issues.
Monitor Web Vitals
Monitor Web Vitals
Keep LCP < 2.5s, FID < 100ms, CLS < 0.1 for good scores.
Track important pages
Track important pages
Focus on conversion pages (pricing, signup, checkout).
Compare periods
Compare periods
Compare week-over-week to spot growth or problems.
Improve Your SEO
Use analytics insights to optimize for search engines