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Create a marketing landing page that converts visitors into customers.

What We’re Building

A conversion-focused landing page with:
  • Hero section with clear value proposition
  • Features/benefits section
  • Social proof (testimonials)
  • Pricing table
  • FAQ section
  • Call-to-action sections
  • Email signup form

Step 1: Hero Section

The Hook

Create a hero section with:
- Bold headline that states the main benefit (not features)
- Subheadline that expands on the value
- Primary CTA button (most important action)
- Secondary CTA or link (less commitment option)
- Hero image or product screenshot
- Optional: trust badges or social proof

Example Headlines

Good headlines focus on benefits:
❌ Feature-focused✅ Benefit-focused
”AI-Powered Platform""Launch Your App 10x Faster"
"Team Collaboration Tool""Never Miss a Deadline Again"
"Email Marketing Software""Turn Subscribers into Customers”

Hero Styling

Style the hero section:
- Large, readable headline (text-5xl or bigger)
- Gradient or bold background
- CTA buttons with strong contrast
- Subtle animation on the image/screenshot
- Responsive for mobile (stack vertically)

Step 2: Social Proof Bar

Add a social proof section below the hero:
- Logos of companies using your product, OR
- "Trusted by X,000 users", OR
- Star rating with review count
- Keep it subtle, not overwhelming

Step 3: Features/Benefits Section

Create a features section with:
- Section headline: "Everything you need to [achieve goal]"
- 3-4 feature cards in a grid
- Each card: icon, title, brief description
- Focus on benefits, not just features
- Optional: screenshot or illustration for each

Feature Card Example

Feature: Automated Reports
Benefit: "Save 5 hours every week with reports that write themselves"

Step 4: How It Works

Add a "How It Works" section:
- 3 simple steps
- Each step: number, title, description
- Visual flow (arrows or timeline)
- Ends with CTA button
Example:
  1. Sign up in 30 seconds
  2. Connect your data
  3. Get insights automatically

Step 5: Testimonials

Create a testimonials section:
- Section headline: "What Our Customers Say"
- 3 testimonial cards
- Each shows: quote, name, company/role, photo
- Optional: company logo
- Consider a carousel for more testimonials

Getting Testimonials

If you don’t have real testimonials yet:
  • Use placeholder content
  • Add real ones as you get them
  • Ask early users for feedback

Step 6: Pricing Section

Create a pricing section with:
- 2-3 pricing tiers in cards
- Highlight the recommended tier
- Each shows: plan name, price, features list, CTA
- Monthly/annual toggle if applicable
- Money-back guarantee badge

Pricing Psychology

  • Put recommended plan in the middle
  • Use the decoy effect (make middle tier best value)
  • List specific features, not vague benefits
  • End with FAQ about pricing

Step 7: FAQ Section

Add an FAQ section with:
- Accordion-style Q&A
- 5-8 common questions
- Address objections and concerns
- Include pricing, security, support questions
- Add "Still have questions? Contact us" at the bottom

Common FAQs to Include

  • How does pricing work?
  • Is there a free trial?
  • How is my data secured?
  • Can I cancel anytime?
  • Do you offer refunds?
  • How do I get support?

Step 8: Final CTA Section

Add a final CTA section before the footer:
- Compelling headline: "Ready to [achieve benefit]?"
- Brief reinforcing text
- Primary CTA button (same as hero)
- Trust element (guarantee, testimonial snippet)

Step 9: Email Capture

Add an email signup form:
- Can be in hero, floating bar, or dedicated section
- Simple: just email input + button
- Clear value proposition ("Get weekly tips")
- Save emails to Supabase database

Form Implementation

Make the email form functional:
- Validate email format
- Check for duplicate submissions
- Save to database
- Show success message
- Send to email service (optional)
Create a footer with:
- Company logo
- Navigation links
- Legal links (Privacy, Terms)
- Social media links
- Copyright notice
- Optional: newsletter signup

Step 11: Polish

Mobile Optimization

Ensure mobile-first design:
- Readable text sizes on mobile
- Stacked layouts
- Full-width CTAs
- Easy tap targets
- Fast loading

Performance

Optimize for speed:
- Compress and lazy load images
- Minimize JavaScript
- Use Next.js Image component
- Target <3 second load time

SEO

Add SEO elements:
- Compelling meta title and description
- Open Graph tags for social sharing
- Structured data for rich snippets
- Fast loading (affects rankings)

Conversion Tips

Don’t confuse visitors with multiple competing actions.
Ask for minimal information. Email-only signups convert better.
Use testimonials, logos, guarantees, and security badges.
Limited-time offers or scarcity can increase conversions.
Test different headlines, CTAs, and layouts to improve.

Launch Checklist

  • Hero communicates clear value
  • CTAs are prominent and consistent
  • Social proof is visible
  • Pricing is clear
  • FAQ addresses concerns
  • Mobile looks great
  • Page loads fast
  • Forms work correctly
  • Analytics tracking added

SEO Optimization

Optimize your landing page for search engines