What We’re Building
A conversion-focused landing page with:- Hero section with clear value proposition
- Features/benefits section
- Social proof (testimonials)
- Pricing table
- FAQ section
- Call-to-action sections
- Email signup form
Step 1: Hero Section
The Hook
Example Headlines
Good headlines focus on benefits:| ❌ Feature-focused | ✅ Benefit-focused |
|---|---|
| ”AI-Powered Platform" | "Launch Your App 10x Faster" |
| "Team Collaboration Tool" | "Never Miss a Deadline Again" |
| "Email Marketing Software" | "Turn Subscribers into Customers” |
Hero Styling
Step 2: Social Proof Bar
Step 3: Features/Benefits Section
Feature Card Example
Step 4: How It Works
- Sign up in 30 seconds
- Connect your data
- Get insights automatically
Step 5: Testimonials
Getting Testimonials
If you don’t have real testimonials yet:- Use placeholder content
- Add real ones as you get them
- Ask early users for feedback
Step 6: Pricing Section
Pricing Psychology
- Put recommended plan in the middle
- Use the decoy effect (make middle tier best value)
- List specific features, not vague benefits
- End with FAQ about pricing
Step 7: FAQ Section
Common FAQs to Include
- How does pricing work?
- Is there a free trial?
- How is my data secured?
- Can I cancel anytime?
- Do you offer refunds?
- How do I get support?
Step 8: Final CTA Section
Step 9: Email Capture
Form Implementation
Step 10: Footer
Step 11: Polish
Mobile Optimization
Performance
SEO
Conversion Tips
One primary CTA
One primary CTA
Don’t confuse visitors with multiple competing actions.
Reduce friction
Reduce friction
Ask for minimal information. Email-only signups convert better.
Build trust
Build trust
Use testimonials, logos, guarantees, and security badges.
Create urgency
Create urgency
Limited-time offers or scarcity can increase conversions.
A/B test
A/B test
Test different headlines, CTAs, and layouts to improve.
Launch Checklist
- Hero communicates clear value
- CTAs are prominent and consistent
- Social proof is visible
- Pricing is clear
- FAQ addresses concerns
- Mobile looks great
- Page loads fast
- Forms work correctly
- Analytics tracking added
SEO Optimization
Optimize your landing page for search engines

